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Our Story

Jason and I (Dani), are the duo behind JAYD, a brand that has come to life quite organically through our passion for unique furniture and decor within our own home. 

A few years ago we bought our first “fixer-upper” home where we got to properly experiment with design, decor and furnishings. There is something quite wonderful that happens when you create something that is both literally and figuratively made with your blood, sweat, tears and most importantly LOVE. 

 

Inspired by the Scandinavian approach to bold minimalism with monochrome and neutral palettes, we have always had a very specific vision when it came to our own “style”. Ultimately it led to us designing and creating pieces ourselves because more often than not we could not find what we were looking for. We always wanted to create spaces where less truly is more but at the same time, ones that do not compromise our vision as well as our budget.

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There is something quite wonderful that happens when you create something that is both literally and figuratively made with your blood, sweat, tears and most importantly LOVE.

Growing up in his grandfather's workshop, Jay naturally acquired a passion and talent for all things DIY, more specifically woodworking. He learnt craftsmanship and skill from both his gramps and dad and is the magician behind my wild ideas (read demands). 

 

We realised that there is a higher appreciation for custom designed decor, and it is one of the main reasons why I began this journey with JAYD. I believe that we have something to share with you and within the small business and shop local platform. Finding beautifully made, artisanal type furnishings that compliment your unique style is what makes the experience so wonderful. 

 

JAYD is a dream come true, one that has been ten years in the making and how exciting to be able to share that within our community. 

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We have always had a very specific vision when it came to our own “style” and ultimately it led to us designing and creating pieces ourselves

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